Harajuku Girls Come To Klang Valley With Gwen Stefani

MyStarHill > Japanese, Malaysian, Music > Harajuku Girls Come To Klang Valley With Gwen Stefani

Author: teropong | August 13, 2007 - 8:47 am

THE organisers of the upcoming Gwen Stefani concert in Kuala Lumpur recently came up with the nifty idea of having a troop dressed up a la Harajuku Girls – the singer’s signature back-up quartet – to go round various entertainment outlets in the Klang Valley to hype up the event.

Since July 19, the gals in their unmistakably bright outfits have been carrying out their roles as the ambassadors of the show’s main sponsor, the leading prepaid brand Hotlink under Maxis Communications Bhd.

Among the venues they were seen at were the Curve in Petaling Jaya, and Jalan P. Ramlee and Asian Heritage Row in Kuala Lumpur.

The original Harajuku Girls – three Japanese and one Japanese- American – are an eye-catching outfit that began as Stefani’s backup dancers three years ago.

Harajuku is an area in Tokyo, Japan, that’s famous for youth (and quite often, bizarre) fashion. The group is a reflection of Stefani’s taste for Tokyo street fashion, though detractors have accused the star of perpetuating the negative stereotypes of Asian females.

Coming back to the Malaysian “Harajuku Girls”, the group also executed special dance performances at selected places while offering for sale the tickets to The Sweet Escape 2007 concert and Hotlink top-ups to the public.

Patrons who had spent RM300 and above at selected entertainment outlets also won tickets to the concert. Hotlink users and Maxis One Club members also enjoyed a 10% discount on concert tickets (this deal, however, is applicable to only Hotlink users now).

The highlight of the promotion is the Gwen Stefani contest for Hotlink customers of which the winners will get a rare chance to meet and greet the glam dame herself! (Details of the contest available on www.hotlink.com.my )

Besides these goodies, there’s a whole host of mobile content related to the singer, such as music videos, video ringtones, full songs and wallpapers, for Hotlink customers on its website. Not to mention exclusive limited edition Gwen Stefani merchandise for top-ups.

Furthermore, Hotlink customers get to purchase Gwen Stefani’s second album, The Sweet Escape, released under Universal Music Malaysia, at 20% off at all Rock Corner and Tower Records outlets. All they need to do is show a Gwen Stefani wallpaper downloaded from the Hotlink website to enjoy the benefit.

Hotlink’s commitment to entertainment has seen it previously presenting other top-notch acts such as South Korean heartthrob Rain, and Western groups like the Pussycat Dolls, Fort Minor and the Black Eyed Peas. It has also brought in top names in Chinese entertainment the likes of David Tao, Eason Chan, Leo Ku, Miriam Yeung, S.H.E., Jay Chou and Z Chen.

The “Harajuku Girls” will next appear at Maison, Asian Heritage Row, on Friday.

source : Mass Media

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